KESTOS were prevalent in the 30's. Their bras became iconic not only for their innovative design but also for their advertising campaigns, particularly known for artistic and visually appealing imagery that captured the spirit of the era. These ads often featured glamorous, Art Deco-style illustrations of women in fashionable attire, highlighting the bra's elegance and modernity.
Erté (Romain de Tirtoff): A Russian-born French artist and designer celebrated for his Art Deco illustrations and fashion designs, Erté's work often featured elegant, stylish women.
Kestos bras played a role in shaping the fashion and undergarment trends of the 1930s, offering a departure from the rigid corsets that had been prevalent in previous decades. The brand's emphasis on comfort and style resonated with women seeking more practical and fashionable lingerie options.
Med. IVR. (Increase in Value). Assured rate increase per annum : N/A
Iologies.com. Cat No: IMP-P1_022
Originally produced as a 16:9 format, then reformatted for high resolution onto an electronic canvas. Original equal to at least .5m (unframed) with approx 12-25mm border.
Prints: 170-200 gsm. Uncoated Art Paper / Silk. See Limited Editions.